Friday, June 17, 2005
Employee discount on all GM vehicles?
So I was reading online about how GM is offering an employee discount on all vehicles. I guess they're so desperate, they're essentially taking a loss on all vehicles for a month! An acquaintance mentioned a great business analysis article that illustrated the problem nicely:
- Toyota, Honda, and the other imports test their cars for the Southern California market (hipper, more car savvy, etc)
Whereas in direct contrast:

- GM has long based its car models on what people in Michigan want.

The results are basically a ton of completely unattractive cars that the typical NASCAR dad loves and no one else really wants. Hence the Monte Carlo still being built, and not the Camaro, etc.

Its totally true too. You barely see any American vehicles here in socal, except for trucks and those are mainly driven for construction purposes. I myself would never own an American vehicle (except for *maybe* a truck). Something to think about...
posted by .:mike  11:19 AM 


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