Monday, December 06, 2004
Heart Attack Sandwich
Not sure if you have heard of Hardee's Monster Thickburger, all 1,420 calories of it. Its two-thirds of a pound of red meat, four strips of bacon, three slices of cheese, mayonnaise, on a buttered sesame-seed bun. (The butter on the bun is a nice touch, a final "fuck you" to anyone with a sub-40-inch waist.)

Apparently, a lot of people are interested:

"People have just had to try the Monster. All of it.

"'You can certainly say it exceeded all my expectations,' [Andy Puzder, CEO of Hardees' parent company] said of sales, although he declined to offer specifics."

I love this quote:


"'Not every product has to be aimed at the health-conscious,' Puzder said, noting that since the introduction of the Thickburger family in April 2003, sales for the 2,067-restaurant chain have risen steadily."

I agree with him, but if I were religious I'd hope there's a special place in hell for people who deliberately target products to the non-health-conscious.
posted by .:mike  4:42 PM 


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